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Cambridge National Enterprise & Marketing Activities

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Contents

Topic Area 1: Characteristics, risk and reward for enterprise
Topic Area 2: Market research to target a specific customer
Topic Area 3: What makes a product financially viable
Topic Area 4: Creating a marketing mix to support a product
Topic Area 5: Factors to consider when starting up and running an enterprise

Topic Area 1: Characteristics, risk and reward for enterprise

10 Random Questions

Topic Flashcards

Topic Crossword

1.1 Characteristics of successful entrepreneurs

1.2 Potential rewards and drawbacks for risk ta...

Topic Area 2: Market research to target a specific customer

10 Random Questions

Topic Flashcards

Topic Crossword

2.1 The purpose of market research

2.2 Primary market research methods

2.3 Secondary market research sources

2.5 Types of market segmentation

2.6 Benefits of market segmentation

Topic Area 3: What makes a product financially viable

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Topic Area 4: Creating a marketing mix to support a product

10 Random Questions

Topic Flashcards

Topic Crossword

4.7 The product lifecycle

4.10 Pricing strategies

Topic Area 5: Factors to consider when starting up and running an enterprise

10 Random Questions

Topic Flashcards

Topic Crossword

5.1 Appropriate forms of ownership for start-ups

5.2 Sources of capital

5.3 Support for enterprise