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Cambridge National Enterprise & Marketing Activities

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Contents

  1. Topic Area 1: Characteristics, risk and reward for enterprise
  2. Topic Area 2: Market research to target a specific customer
  3. Topic Area 3: What makes a product financially viable
  4. Topic Area 4: Creating a marketing mix to support a product
  5. Topic Area 5: Factors to consider when starting up and running an enterprise

Topic Area 1: Characteristics, risk and reward for enterprise

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1.1 Characteristics of successful entrepreneurs

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1.2 Potential rewards and drawbacks for risk ta...

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Topic Area 2: Market research to target a specific customer

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2.1 The purpose of market research

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2.2 Primary market research methods

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2.3 Secondary market research sources

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2.5 Types of market segmentation

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2.6 Benefits of market segmentation

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Topic Area 3: What makes a product financially viable

Topic Area 4: Creating a marketing mix to support a product

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4.7 The product lifecycle

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4.10 Pricing strategies

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Topic Area 5: Factors to consider when starting up and running an enterprise

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5.1 Appropriate forms of ownership for start-ups

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5.2 Sources of capital

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5.3 Support for enterprise

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