2.2 Primary market research methods - Word Drop

Primary market research is data collected first-hand by the business for a ______. It can be physical or ______, but the internet is not a stand-alone method. Primary data is more up-to-date than secondary research, but collecting it can be ______ and costly. Secondary research uses data that already exists, so it is quicker and cheaper. The disadvantage is that it may be less ______ to the business, as it was gathered for a different purpose.

Observations record real ______, such as how shoppers move around, and can be of people or a location. They reveal patterns, but cannot explain the ______ for what people do. Questionnaires are a set of questions, and a survey collects data from a ______ of people. Questions can be asked face to face, by post, online or by phone. Questionnaires are low-cost, but may be ignored. Interviews allow probing questions to explore answers ______, but only a few people can take part.

A focus group is a small group of selected people who discuss a topic, giving deeper ______ into opinions. However, it is hard to ______. Consumer trials let a select group try a product before general ______ and give honest feedback. However, giving away free products is costly. Test marketing tries a product in a limited ______, such as one town, before a full launch. This shows its popularity, but results may not be ______ of the wider market.