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Cambridge National Enterprise & Marketing (J837) Activities

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Topic Area 1: Characteristics, risk and reward for enterprise

Topic Area 1: Characteristics, risk and reward for enterprise

10 Random Questions

Topic Flashcards

1.1 Characteristics of successful entrepreneurs

1.2 Potential rewards and drawbacks for risk ta...

Topic Area 2: Market research to target a specific customer

10 Random Questions

Topic Flashcards

2.1 The purpose of market research

2.2 Primary market research methods

2.3 Secondary market research sources

2.5 Types of market segmentation

2.6 Benefits of market segmentation

Topic Area 3: What makes a product financially viable

10 Random Questions

Topic Flashcards

3.1 Cost of producing the product

3.2 Revenue generated by sales of the product

3.3 Profit/loss

3.4 How to use break-even for decision making

3.5 Importance of cash

Topic Area 4: Creating a marketing mix to support a product

10 Random Questions

Topic Flashcards

4.1 The marketing mix elements for a good/service

4.2 Marketing mix elements working together

4.4 Sales promotion techniques

4.5 Public relations

4.6 Selling to the consumer

4.7 The product lifecycle

4.8 Extension strategies

4.9 Factors to consider when pricing a product

4.10 Pricing strategies

Topic Area 5: Factors to consider when starting up and running an enterprise

10 Random Questions

Topic Flashcards

5.1 Appropriate forms of ownership for start-ups

5.2 Sources of capital

5.3 Support for enterprise