Answers
Information published by other businesses, such as their accounts, sales figures and marketing materials.
Official information gathered by national agencies, which is reliable and free or cheap to access.
Printed or online publications that give general information, news and current trends on many topics.
Publications that contain news and developments for a specific industry, available in print or online.
A count of all people and households in the UK, carried out every ten years.
Information a business has already gathered from its own sales, customers, marketing or financial records.
Data that already exists because it was collected by someone else for a different purpose.
Detailed studies produced by specialist companies such as Mintel, which are comprehensive but often expensive.