Answers
Non numerical opinions and feelings that explain reasons and attitudes
Direct, often face to face conversation to explore individual views and experiences
Process of collecting data from a sample using a questionnaire
Limited launch in a specific area to measure product reaction
Existing data gathered previously for a different purpose or audience
Data collected first hand by a business for a specific purpose
Small guided discussion with selected people to test ideas or products
Watching people or places to record real behaviour and location footfall patterns
Set of questions used to collect information from respondents for research
Giving select users early product access to gather practical feedback
Numerical information that is statistically analysable and easy to compare