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4.4 Sales promotion techniques - Match-up

Match-up definitions and answers with key terms and examples. Press submit to check your answers.

Discounts
Sponsorship
Loyalty scheme
Free gift
Product trial
Point of Sale (POS)
Competitions
BOGOF
Press release
Celebrity endorsement
Product placement


Answers
Promotion giving a free item when a customer purchases one item
Promotional contests offering prizes to increase awareness and customer engagement
Price reductions offered to encourage purchases, often for limited time
Temporary product access allowing customers to test before committing to purchase
Financial or in-kind support of events or organisations for brand exposure
Rewards program encouraging repeat purchases by offering points or exclusive benefits
In-store or online displays near checkout encouraging last-minute purchases
Complimentary item given with purchase to add perceived value and encourage sales
Paid inclusion of products within media to subtly promote brand awareness
Official company statement shared with media to inform or manage public perception
Famous individuals endorsing products to boost credibility and attract customers
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