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4.10 Pricing strategies - Match-up

Match-up definitions and answers with key terms and examples. Press submit to check your answers.

Price
Pricing strategy
Competitive pricing
Psychological pricing
Price skimming
Price penetration
Loss leader
Product lifecycle
Cost of production
Income levels
Competitor prices
External factors


Answers
Amount a business charges customers for a good or service
Stages a product passes through, affecting suitable pricing strategies
Planned approach to setting prices to meet business aims
Setting prices similar to rivals to match market expectations or undercut competitors
Customers' earnings that limit affordability and influence optimal pricing
Product sold below cost temporarily to attract customers and increase sales
Total expense to make a product that prices must at least cover
Taxes, seasonality, supply costs, and economic conditions affecting pricing
Starting with a low price to rapidly build market share
Charging a high initial price then lowering it as demand falls
Rival firms' prices that shape a business's pricing decisions
Pricing method that makes prices appear lower to influence buying behaviour
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