2.3 Secondary market research sources - Quiz

1. Which term describes information that an enterprise has already collected itself, such as its own sales and customer records?

Government publications

Competitors' data

Internal data

Market research reports

2. What is meant by 'secondary market research'?

Data collected by surveying the business's own customers

Data collected first-hand by the business for its own purpose

Data collected by watching shoppers in a shopping centre

Data that already exists, collected by others for a different purpose

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