Which term describes information that is collected first-hand by an enterprise for its own specific purpose?
Primary market research
What is the name for a small number of selected people who are brought together to discuss a particular topic and give their ideas and opinions?
Focus group
What is meant by a consumer trial?
A product or service is offered to selected members of the public before general release so their reaction can be gauged
Which term describes offering a new product or campaign to a limited group, area or number of stores to gauge consumer opinion before a wider launch?
Test marketing
What is meant by observation as a primary market research method?
Watching and recording how customers, employees or competitors behave in a real situation
What is the name for the process of collecting information from a sample of people using a set of questions?
Survey
Which is a disadvantage of collecting market research data using a focus group?
It can be difficult and expensive to organise
Which term describes collecting information by talking to people first-hand, either face to face or online?
Interview
Which is a disadvantage of using questionnaires to collect market research data?
Responses may be inaccurate or unrepresentative
An entrepreneur watches customers in a competitor's shop to see which products they pick up. What is a disadvantage of this method?
It cannot show the reasons why customers behave as they do
A business wants a small number of customers to discuss a new recipe in detail and share views with each other. Which method should it use?
A focus group
Which is a disadvantage of using test marketing to launch a new product?
Competitors become aware of the product earlier than normal
What is an advantage of using face-to-face interviews rather than questionnaires?
The questions can be changed to suit the responses given
What is an advantage of primary market research over secondary market research?
The data is specific to the enterprise and its product
A student plans to collect primary data by using the internet. What is the problem with this plan?
It is a tool used to carry out research, not a method itself
A shop owner wants to know how many people pass her shop at different times of day. Which method should she use?
Observing the location at different times
Which is a disadvantage of primary market research compared with secondary market research?
It can be time-consuming and costly to collect
A bakery asks 40 shoppers to taste a new cake and give their views before it is sold in its shops. Which primary research method is this?
A consumer trial
A supermarket manager wants to find out how shoppers move around the aisles. Why is observation a suitable method for this?
It records what shoppers actually do in a real situation
Why might a business use a focus group rather than a questionnaire to find out customer opinions?
Members can discuss ideas and respond to each other
A bakery sells a new loaf in two of its ten shops for a month before deciding whether to sell it everywhere. What is an advantage of this approach?
Popularity can be measured before a national launch
A business hands out paper questionnaires in its shop and also emails an online survey to customers. What does this show about primary market research?
It can be carried out physically or digitally
A bike repair shop emails a questionnaire to every customer after their repair. Which is an advantage of collecting feedback this way?
There are no printing or paper costs
A student interviews five shoppers outside a shopping centre about a new app. Which is a disadvantage of this method?
It is limited to a relatively small number of people
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