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Cambridge National Enterprise & Marketing

Topic Area 1: Characteristics, risk and reward for enterprise

Study the whole topic 25 cards

1.1 Characteristics of successful entrepreneurs 13 cards 1.2 Potential rewards and drawbacks for risk ta... 12 cards

Topic Area 2: Market research to target a specific customer

Study the whole topic 63 cards

2.1 The purpose of market research 13 cards 2.2 Primary market research methods 12 cards 2.3 Secondary market research sources 12 cards 2.5 Types of market segmentation 13 cards 2.6 Benefits of market segmentation 13 cards

Topic Area 4: Creating a marketing mix to support a product

4.10 Pricing strategies 13 cards

Topic Area 5: Factors to consider when starting up and running an enterprise

Study the whole topic 38 cards

5.1 Appropriate forms of ownership for start-ups 13 cards 5.2 Sources of capital 13 cards 5.3 Support for enterprise 12 cards