Cambridge National Enterprise & Marketing (J837) Flashcards

1.1 Characteristics of successful entrepreneurs 20 cards 1.2 Potential rewards and drawbacks for risk taking 19 cards

2.1 The purpose of market research 18 cards 2.2 Primary market research methods 24 cards 2.3 Secondary market research sources 21 cards 2.5 Types of market segmentation 22 cards 2.6 Benefits of market segmentation 18 cards

3.1 Cost of producing the product 23 cards 3.2 Revenue generated by sales of the product 18 cards 3.3 Profit/loss 21 cards 3.5 Importance of cash 18 cards

4.1 The marketing mix elements for a good/service 23 cards 4.10 Pricing strategies 18 cards 4.2 Marketing mix elements working together 21 cards 4.4 Sales promotion techniques 24 cards 4.5 Public relations 19 cards 4.6 Selling to the consumer 21 cards 4.7 The product lifecycle 19 cards 4.8 Extension strategies 20 cards 4.9 Factors to consider when pricing a product 20 cards

5.1 Appropriate forms of ownership for start-ups 24 cards 5.2 Sources of capital 24 cards 5.3 Support for enterprise 24 cards