Factors to Consider When Starting Up and Running an Enterprise
Capital is the money or finance an enterprise needs to start up or expand. At start-up, capital pays for what the business needs before it makes sales — for example a deposit on a market stall, a card reader, a first batch of materials and some launch advertising. Later, an enterprise may need capital again to grow, such as renting a second workshop bay, buying extra equipment or paying for a part-time assistant.
An enterprise can need capital more than once. The same sources of capital can be considered at either stage, so a new business choosing how to fund its launch works through the same list of options as an established business planning growth.
An internal source is the owner's own money: for a start-up, that means the owner's own savings. An external source comes from outside the enterprise: a loan from a bank or another financial provider, crowdfunding, a grant, a business angel, or a gift or loan from friends and family. Friends and family support is external even when it is informal, because the money comes from outside the enterprise.
External sources usually involve more paperwork, checks and formalities than using own savings or informal family support. A bank loan needs an application and credit checks; a grant needs an application and eligibility checks; a business angel may want a formal agreement about shares. These steps can take time, so the source chosen affects how soon the money can be used as well as where it comes from.
For example, a mobile bike repair service needs £800 for tools, a work stand and a first batch of parts. The owner's savings could be paid in straight away; a bank loan could raise more, but the application and credit checks mean waiting before the tools can be bought.
Own savings are money the owner has already saved and chooses to put into the enterprise. They are an internal source of capital, because the money comes from the owner rather than from an outside lender or investor.
Any owner can use their savings: a sole trader, a partner putting money into a partnership, or a director putting money into a limited company. For example, Priya has £3,000 saved from a Saturday job and uses £1,600 of it to buy a second-hand sewing machine, fabric and a card reader to start selling made-to-measure dance costumes online.
Own savings are cheap and quick. No interest or fees are payable, so the owner keeps more of the money the business earns. The money does not have to be repaid as a debt, unlike a loan. There are also no application forms or credit checks, so the cash can be in the business almost immediately.
The amount available is limited to what the person has saved, so it may not cover everything needed to start up or expand. Using savings can also leave the owner with little or nothing set aside for other events or emergencies, such as a car repair or a sudden bill. If the money is lost, the owner carries the loss personally, which can cause real strain because it was their own money rather than someone else's.
Friends and family finance is capital given to an enterprise by people the owner already knows, such as a parent, a grandparent or a close friend. The money comes from outside the enterprise, so it is an external source of capital, even though the arrangement is usually informal.
Supporters can hand money over in one of two forms, and the difference matters:
| Question | Gift | Loan |
|---|---|---|
| Must it be repaid? | No | Yes |
| Interest or fees? | Normally none | May be charged |
| Who takes the loss if sales are low? | The supporter | The owner, who still repays |
For example, Sam runs a weekend business printing custom phone cases to sell at craft markets. His sister gives him £120 as a gift towards blank cases and ink, while his godmother lends him £250 for a market pitch and a display stand, to be repaid at £25 a month. The £120 is Sam's to keep, so nothing comes out of his takings, but the £250 is a debt he must budget for every month — even one where he sells very little.
Friends and family can be a fast source of finance because the owner asks people they already know and may get an answer the same day. There may be little formal paperwork — perhaps no application form, credit checks or security — so it can be quicker and simpler than a bank loan. Even so, writing down the amount, the repayment date and any interest is sensible, so both sides remember the same terms later.
Friends and family finance is capital from people you already know, given as a gift, which does not need to be repaid, or a loan, which does. It is an external source of capital.
For example, a learner starting a weekend bike repair service needs £420 for tools and a repair stand. An aunt lends £300 interest-free, repaid at £40 a month once repairs begin: cheap and flexible. But she also expects to decide which jobs he takes on, and asks for £100 back early when her car needs fixing — leaving too little for the stand and straining both the enterprise and the relationship.
A loan is a lump sum of money from a bank or other financial provider. The enterprise receives the full amount up front, then repays it in instalments over a set period. Each instalment pays back part of the amount borrowed plus interest, which is the lender's charge for providing the money.
For example, a mobile bike repair enterprise borrows £7,000 to buy a van and tools. The lender sets a three-year term, so the owner makes one payment each month rather than repaying the whole £7,000 in one go.
A loan from a financial provider is not a gift: it must be repaid, and the interest charged means it costs more than the amount borrowed. This is true even if the enterprise does less well than expected. The lender is still entitled to its instalments, so a loan adds a regular commitment that continues even if sales are lower than planned.
Crowdfunding is an online appeal for investment where many people each contribute a small amount towards a funding target. The enterprise sets a target amount and a deadline on a crowdfunding platform. Members of the public then pledge money, often in return for a reward, a product or a share of the business or its profits.
Suppose you want £5,000 to make a new card game. You set a £5,000 target and a 30-day deadline. Supporters might pledge £15 to receive a copy of the game when it is made. On an all-or-nothing campaign, funding is only released if pledges reach £5,000 before the deadline.
A grant is a cash injection from a government or a charity, given to support particular types of investment or enterprise. It is not lent by a bank and it is not bought by an investor — it is awarded to help pay for something specific.
Grants exist to achieve an aim, so they are usually linked to public benefit or economic stimulus. A fund might offer money to create jobs in a town with high unemployment, to pay for staff training, to help businesses buy greener equipment, or to support a rural community bus service. The funder wants a result for its money, even though the business never repays it.
A grant usually does not need to be repaid and is often free of interest and fees, so it is much cheaper than borrowing the same amount as a loan. For example, a small climbing centre wants to fit energy-saving LED lighting. A green energy charity offers £3,000 towards the equipment because it wants to cut electricity waste. That £3,000 is never repaid, so the owner only has to find the rest of the cost.
A business angel is an individual who invests their own money in a business in return for a share of the enterprise (part-ownership) and a slice of its profits. They are usually experienced business people who back start-ups and small businesses.
For example, a small mobile bike repair service needs £8,000 for tools, a van and a website. A business angel could provide the money quickly and also advise on pricing and finding customers. The service may look risky because it is new, but an angel may still invest.
An angel's money is never a gift or a loan: it is an investment bought with part-ownership, and that is where these drawbacks come from. If the angel wants a second repair van in a nearby town while the owner prefers to stay small, the two visions can clash.
When you choose a source of capital, you compare the finance options available to an enterprise rather than taking the first one offered. The right source depends on the enterprise’s stage, how much it needs and what it can afford to give up.
| Point to compare | Question to ask | Why it matters |
|---|---|---|
| Amount available | Is there enough for what the enterprise needs at this stage? | A source that is too small leaves a gap; borrowing more than needed can add unnecessary cost. |
| Speed | How quickly can the money be in the business? | Delays can mean missed stock, equipment or opening dates. |
| Cost | What interest, fees or share of profits must be paid? | A cheap-looking source can become expensive once charges or profit shares are added. |
| Repayment terms | Must it be repaid, when, and in what instalments? Is it a gift or a loan? | Repayments use up cash that could pay for stock, staff or marketing. |
| Loss of control | Does the provider get a say in decisions? | A business angel may expect input and a share of the business, while a lender usually does not run it. |
| Risk | What happens if things go wrong, and what is at stake? | Security, personal savings or relationships may be lost. |
Comparing sources means naming one and weighing it against another using these points for that enterprise.
For example, a mobile bike repair service needs £5,000 for a van, tools and insurance, and has £2,000 in savings. A bank loan of £3,000 could arrive in time for spring, when repairs are busiest, but interest makes it cost more and the van may be used as security. Crowdfunding might raise a larger sum, but it takes time to prepare and depends on reaching a target. The owner might choose the bank loan because it could arrive in time and repayments can be planned from repair income, even though it is not the cheapest option. A different enterprise could choose differently: savings are quick and free but limited, while a loan gives a larger sum but adds interest and security.