2.5 Types of market segmentation - Word Drop

Market ______ means splitting a whole market into ______ of customers who have features in common. It helps a business to ______ its marketing at the people most likely to buy, instead of paying to reach everyone.

Segmentation by ______ groups customers such as children, adults and older people, whose needs change over time. ______ segmentation is aimed at men or women, although many products are bought by both. ______ groups customers by the type of job they do, which can create common needs. Segmentation by ______ looks at how much customers earn and whether they can afford luxury or budget products. ______ considers where customers live, such as urban or rural areas. Finally, ______ groups people by their interests and hobbies.

Without segmentation, enterprises may lose their competitive ______. Marketing messages become too ______, so budgets are used up much more quickly. It is also harder to build customer ______, so repeat purchases fall.