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Qualifications Cambridge National Enterprise & Marketing Topic Area 2: Market research to target a specific customer

2.2 Primary market research methods - Guided Learning

Read the revision notes one at a time, with a quick check after each one. Get one wrong and you can look back at the note and try again, then there's a final round of the ones you missed.

  1. Primary and secondary market research
  2. Physical and digital market research
  3. Quantitative and qualitative data
  4. Observations
  5. Questionnaires and surveys
  6. Interviews
  7. Focus groups
  8. Consumer trials
  9. Test marketing and pilots
  10. Choosing a research method
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