Answers
Grouping customers by where they live or work, such as urban, rural, local or national areas.
Dividing customers by their interests, hobbies and how they choose to spend their time and money.
Grouping customers by the type of work they do, as this can create common needs or interests.
The process of dividing customers into groups who share similar characteristics or needs.
All customers treated as one group, so promotions become generic and budgets are used up quickly.
Grouping customers by how old they are, as needs and preferences change over time.
The specific group of customers at which a business aims its product or service.
Aiming promotions at one chosen group, which cuts wasted spending and helps build brand loyalty.
Dividing customers by how much money they earn, which affects demand for luxury or budget products.
Dividing customers by whether they are male or female, often used when products are aimed at one sex.