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Qualifications Cambridge National Enterprise & Marketing Topic Area 2: Market research to target a specific customer

2.1 The purpose of market research - Guided Learning

Read the revision notes one at a time, with a quick check after each one. Get one wrong and you can look back at the note and try again, then there's a final round of the ones you missed.

  1. Market research definition
  2. Reducing risk through market research
  3. Aiding decision making
  4. Understanding the market
  5. Customers' needs and wants
  6. Informing product development
  7. Complementary products
  8. Exam technique: purposes of market research
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Learn: 2.1 The purpose of market research Flashcards: 2.1 The purpose of market research