Answers
Designing products around what a group wants
Satisfied buyers come back again and again
Higher revenue while keeping costs down
Becoming the leading seller in a niche
Offering sizes suited to a customer group's lifestyle
Promotional messages written for one group
More money left over to reinvest in the business
Winning a bigger percentage of total sales than rivals
Regular buyers stay instead of switching to rivals
Bigger gap between revenue and costs
Product features suited to one group's requirements
Building brand loyalty and trust
Repeat purchases from loyal shoppers
Charging premium prices to a high-income group
Taking customers away from competitors
Better understanding of what customers want
Flyers posted only within the delivery area
Adverts placed where the chosen group will see them
Growing its proportion of the whole market
Social media adverts shown only to hikers