4.6 Selling to the consumer - Word Drop

The place element of the marketing mix covers where and how a good or service is sold. Physical channels include ______, which let customers see, feel and try goods before buying. A shopfront also acts as ______ for the business. In ______ selling, a salesperson visits the customer instead of the customer going to the shop, and this personal contact helps to build ______. However, physical channels need an expensive high street site and customers must ______ to the shop. They can also only sell during normal ______.

E-commerce is any business transaction done online. Digital channels are growing fast because they have lower costs and can reach a ______ market, not just local customers. They include ______, social media marketplace sites, online auction sites and downloads. A website never ______, so customers can buy at any time of day. Social media can direct buyers to an online sales site, and a marketplace site gives a small e-tailer a wider ______ for a fee. Online auction sites let a seller set a ______ price so buyers can skip the bidding.

Selling online cuts ______ such as the cost of a shop, so savings can be passed on as lower prices. When buying online, customers must wait for ______, and it is harder to ask questions before buying. A reliable ______ connection is also needed.