4.6 Selling to the consumer

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Which term describes the number of people who walk directly past, or into, a business?: Footfall
What is meant by 'physical channel'?: Selling where customers visit a shop or meet a salesperson face to face
What is the name for any business transaction that is completed online?: E-commerce
What is meant by an 'e-tailer'?: A retail business that sells its products online
Which term describes a digital channel where buyers may bid for products and a small fee is paid to the platform for each sale?: Online auction site
What is meant by a 'social media marketplace site'?: A digital channel where a business pays a fee to reach a wider audience
What is meant by a download?: A game, music or software sent over the internet to the customer's device
Why have digital channels grown so quickly as a way of selling to consumers?: They are cheaper for the business to set up
A customer wants to try on a dress and ask staff for advice before buying. Which channel is most suitable for this customer?: A shop in a town centre
Why might a small e-tailer sell its products on a marketplace site instead of its own website?: It gives access to a much wider audience
On an online auction site, what does setting a 'Buy it now' price allow a customer to do?: Buy the item straight away without bidding
Which is a disadvantage of using digital channels to sell to consumers?: Customers must wait for goods to be delivered
Why might a customer choose to buy a product from a shop instead of online?: They can see and handle the product
A business sells expensive fitted kitchens. Why does it send salespeople to visit customers in their homes?: They can build trust and explain the product
Which type of product is most likely to be sold to a customer as a download?: A mobile phone game
A bakery sells its cakes from its shop and also takes orders on its own website. What is an advantage of the website?: Customers can order at any time of day
An online-only shop has lower costs than a shop on the high street. How can this benefit its customers?: It can charge lower prices
A customer wants to ask which laptop is best for them, but the laptops are only sold on a website. What difficulty does this create?: It is harder to ask questions before buying
A small business sells its phone cases on a large platform such as eBay. What is a drawback of selling through this platform?: Many other sellers on the site sell similar products
A business sells its handmade jewellery only through a social media marketplace site. Why might some customers never see its products?: Some people do not use social media
A business sells its products from only one shop. Which is a disadvantage of this for the business?: Customers who live far away are unlikely to visit

4.6 Selling to the consumer

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