Menu
Qualifications Cambridge National Enterprise & Marketing Topic Area 2: Market research to target a specific customer

2.3 Secondary market research sources - Guided Learning

Read the revision notes one at a time, with a quick check after each one. Get one wrong and you can look back at the note and try again, then there's a final round of the ones you missed.

  1. Primary and secondary market research
  2. Physical and digital market research
  3. Advantages of secondary market research
  4. Disadvantages of secondary market research
  5. Internal data
  6. Books, newspapers and trade magazines
  7. Competitors' data
  8. Government publications and statistics
  9. Market reports
Log in or sign-up to start Guided Learning



Don't have a login?

You can still revise this topic

Learn: 2.3 Secondary market research sources Flashcards: 2.3 Secondary market research sources