1. Which term is used for the set of decisions a business makes about what it sells, what it charges, where customers can buy it and how customers are made aware of it?
Market research
Marketing mix
Market segmentation
Business plan
2. What is meant by 'product' as an element of the marketing mix?
The features and design of the good or service that a business offers
The methods that a business uses to make customers aware of its good or service
The amount of money that customers are charged to buy a good or service
Where customers can buy a good or service