Which term is used for the set of decisions a business makes about what it sells, what it charges, where customers can buy it and how customers are made aware of it?
Marketing mix
What is meant by 'product' as an element of the marketing mix?
The features and design of the good or service that a business offers
What is meant by 'price' as an element of the marketing mix?
The amount of money that a business charges customers for its good or service
Which element of the marketing mix is concerned with where a good or service is made available for customers to buy?
Place
What is meant by a 'digital advertising medium'?
A way of advertising that uses the internet or electronic devices
What are the two types of advertising medium?
Digital and non-digital
Which term means the method a business uses to get its advertising message to customers, such as leaflets or social media?
Advertising medium
Which four elements make up the marketing mix?
Product, price, place and promotion
Why do the four elements of the marketing mix need to work together?
Each element affects the others and they must suit the enterprise's aims
A gardener works out what to charge so that the price covers travel and materials. Which element of the marketing mix is this?
Price
What does the promotion element of the marketing mix refer to?
How a business makes customers aware of its product or service
A cake maker starts selling through a local farm shop as well as from home. Why is this a place decision?
It makes the cakes available where her customers shop
Which of these is a non-digital advertising medium?
A poster on a bus shelter
Why do radio adverts often use a catchy jingle?
It attracts attention and stays in the listener's mind
A new gardening business has very little money and wants to reach homes in its own village. Which advertising medium is most suitable?
Delivering leaflets by hand
Which is an advantage of advertising in a magazine rather than a newspaper?
Magazines last longer and are read by more people
What is an advantage of cinema advertising for a business?
The audience is captive and the big screen creates impact
Which of these is a promotion method that is not a form of advertising?
Giving customers money off their next purchase
A business makes equipment for fishing. Why might a magazine about fishing be a suitable place to advertise?
It reaches readers who are interested in the product
A gym pays for a large billboard beside a busy road. What is the main benefit of this advertising?
It reaches a wide audience and raises brand awareness
Why does selling through an online shop help a small business?
It makes the product available to customers who live further away
A business pays for 2,000 leaflets to be delivered near its shop but gets very few enquiries. What is the most likely reason?
Many people treat leaflets as junk mail and ignore them
Why might a shop choose to advertise in its local newspaper?
The advert reaches people living in that area
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