4.2 Marketing mix elements working together - Word Drop

The marketing mix is the combination of product, price, place and promotion. Each ______ affects decisions about the other three. A higher price may mean the product must be better made, or sold in a more exclusive place.

To work well, the mix must be ______ so the elements support each other. The price must match the ______ of the product so a well made item sells for more. Promotion must also reflect the price, so a premium product needs high quality advertising. The place must match the product image.

When the elements work together, they create a clear ______. A premium brand uses high quality products, higher prices, exclusive places and stylish promotion. An ______ brand uses lower prices and simpler promotion. The mix must ______ the ______ so the chosen customers want to buy.

If one element is wrong, the whole mix can fail. A good product will not sell if customers never hear about it, so ______ such as advertising is essential. A luxury item sold in a cheap ______ may lose its appeal.