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Qualifications Cambridge National Enterprise & Marketing Topic Area 2: Market research to target a specific customer

2.6 Benefits of market segmentation - Guided Learning

Read the revision notes one at a time, with a quick check after each one. Get one wrong and you can look back at the note and try again, then there's a final round of the ones you missed.

  1. Market segmentation
  2. Target markets
  3. Benefits of market segmentation
  4. Aiding decision making
  5. Problems if a market is not segmented
  6. Exam technique: benefits of segmentation
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Learn: 2.6 Benefits of market segmentation Flashcards: 2.6 Benefits of market segmentation