4.4 Sales promotion techniques - Word Drop

A ______ is a price cut for a limited time, which increases sales quickly but reduces the ______ made on each sale. A ______ invites customers to enter and win a prize, which raises awareness but costs money and must follow legal rules. A buy one get one free offer, known as ______, gives a free item with each purchase, which attracts new customers. However, it may make the brand seem ______.

______ advertising uses stands and displays near the till, so customers queuing to pay notice add-on items, though display space is limited. Product ______ give customers a free sample, and free gifts work in a similar way. Both can be expensive and do not always lead to a sale. A ______ gives regular customers points when they shop and collects data about their buying ______.

______ is when a business pays to support an event, person or team so its name is promoted. However, bad publicity can reflect badly on the brand.