4.7 The product lifecycle - Word Drop

The product ______ is a model that shows how a product's sales change over time. It suggests that all products pass through five ______ in the same order.

During ______, the first stage, a product is not yet on sale, so research costs are high and cash flow is negative. The ______ stage comes next, when the product is first launched and sales start off low because customers do not yet know it.

Sales then rise quickly in the ______ stage as more customers buy the product. At ______ the product is at its most popular and sales are at their highest. Sales eventually fall during ______, the final stage, when the product may be adapted or ______ from the market.

To identify the most likely stage, a business looks at ______, such as the number of units sold each month. A product whose sales are still rising is at an earlier stage than one whose sales have fallen for several years.