1. What is the name for the set of four elements, product, price, place and promotion, that a business blends together to sell a product successfully?
Target market
Marketing strategy
Brand image
Marketing mix
2. What is meant by 'brand image'?
The impression customers have of a business and its products
A feature of a product that makes customers choose it instead of a rival product
The number of products that a business expects to sell over a set period of time
The likelihood that customers will keep buying products from the same business