Answers
Offering a product to selected members of the public before general release to gather feedback.
The number of people who pass a particular location during a set period of time.
Watching and recording how customers or competitors behave, or how a location is used, in real life.
A conversation with someone to find out their views and experiences, either face-to-face or online.
The process of collecting information from a sample of people by post, phone or online.
A researcher who pretends to be a customer in order to check the service provided.
A set of questions used to collect answers from a chosen group of people.
A small group of people brought together to discuss a product or topic, guided by a facilitator.
Launching a new product or campaign in a limited area first to judge demand in the wider market.
Data collected first-hand for a specific purpose by the enterprise or entrepreneur.