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Qualifications Cambridge National Enterprise & Marketing Topic Area 4: Creating a marketing mix to support a product

4.9 Factors to consider when pricing a product - Guided Learning

Read the revision notes one at a time, with a quick check after each one. Get one wrong and you can look back at the note and try again, then there's a final round of the ones you missed.

  1. Price element of the marketing mix
  2. Pricing decisions and business aims
  3. Income levels of target customers
  4. Competitor prices
  5. Cost of production
  6. Product lifecycle
  7. Pricing across the product lifecycle
  8. Weighing up pricing factors
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