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2.5 Types of market segmentation - Quiz

1. Which type of market segmentation groups customers by the kind of paid work that they do?

Age
Occupation
Income
Lifestyle

2. What is meant by segmenting a market by income?

Grouping customers by the type of work that they do for a living
Grouping customers by the amount of money they have available to spend
Grouping customers by the interests and hobbies that they enjoy in their free time
Grouping customers by the area of the country in which they live

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