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Qualifications Cambridge National Enterprise & Marketing Topic Area 4: Creating a marketing mix to support a product

4.1 The marketing mix elements for a good/service - Guided Learning

Read the revision notes one at a time, with a quick check after each one. Get one wrong and you can look back at the note and try again, then there's a final round of the ones you missed.

  1. Marketing mix and the 4Ps
  2. Product element of the marketing mix
  3. Price element of the marketing mix
  4. Place element of the marketing mix
  5. Promotion element of the marketing mix
  6. Advertising media
  7. Choosing an advertising medium
  8. Blending and adapting the marketing mix
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