Read the revision notes one at a time, with a quick check after each one. Get one wrong and you can look back at the note and try again, then there's a final round of the ones you missed.
Advertising media, sales promotion and public relations
Objectives of sales promotion
Discounts
Competitions
Buy one get one free (BOGOF)
Point-of-sale advertising
Free gifts and product trials
Loyalty schemes
Sponsorship
Choosing a sales promotion technique
Evaluating sales promotion
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