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4.5 Public relations - Match-up

Match-up definitions and answers with key terms and examples. Press submit to check your answers.

Public relations
Product placement
Celebrity endorsement
Press release


Answers
Brands or logos are used by characters or placed in the background of feature films and television.
A short description of a product, event or incident sent to newspapers, news sites, radio and television.
The activities an enterprise uses to build or protect how people feel about its brand and reputation.
A famous person is used to promote a product, so their fans are more likely to buy it.
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