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Qualifications Cambridge National Enterprise & Marketing Topic Area 4: Creating a marketing mix to support a product

4.7 The product lifecycle - Quiz

1. Which term describes the stage of the product life cycle when a product is at its most popular and sales are at their highest?

Introduction
Growth
Maturity
Development

2. Which term describes the stage when a product has just become available to buy and sales are starting from a low level?

Maturity
Introduction
Development
Growth

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Flashcards: 4.7 The product lifecycle