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4.10 Pricing strategies - Match-up

Match-up definitions and answers with key terms and examples. Press submit to check your answers.

Competitive pricing
Psychological pricing
Price skimming
Price penetration


Answers
Setting an initially low amount when a product is launched, then gradually raising it over time.
Charging a high amount when a product is first launched, then lowering it as early demand falls.
Charging a similar amount to rival businesses for a comparable product, aiming to match rather than undercut them.
Setting prices just below a round figure so customers perceive the product as cheaper than it really is.
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