Answers
An advantage that makes a business more appealing than rival enterprises.
Providing goods or services that match what a chosen group of buyers wants.
Buyers repeatedly choosing a particular business and trusting its products.
Allows an enterprise to choose products, prices and promotions that suit its chosen customers.
Spending less on promotion by avoiding people unlikely to buy the product.
Promotional activity aimed only at the group of customers most likely to buy the product.
Knowing the wants and needs of chosen groups so products and promotions can suit them.
A rise in the money left after all costs have been paid from sales.
A bigger proportion of all sales made in a sector than rival businesses achieve.
Keeping more existing buyers purchasing from the business over time.