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Qualifications Cambridge National Enterprise & Marketing Topic Area 2: Market research to target a specific customer

2.5 Types of market segmentation - Guided Learning

Read the revision notes one at a time, with a quick check after each one. Get one wrong and you can look back at the note and try again, then there's a final round of the ones you missed.

  1. Market segmentation
  2. Target markets
  3. Age and gender segmentation
  4. Occupation and income segmentation
  5. Location and lifestyle segmentation
  6. Social media targeting
  7. Benefits of market segmentation
  8. Problems if a market is not segmented
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