4.5 Public relations - Word Drop

Public relations, or PR, is about how people feel about an enterprise. PR activities protect the brand ______, which is how customers see the business. The main methods are product placement, celebrity endorsement and press releases.

Product ______ puts products or ______ in films and television programmes. It can build positive associations with large ______, who see the brand being used. However, the best placements cost a lot, and a false or unpopular context may damage the brand.

Celebrity ______ is when a business pays a famous person to advertise its product. It grabs the ______ of shoppers, who then notice the brand. It can also increase ______, because fans may buy the product to copy the celebrity. However, celebrity fees often stretch small business ______ too far. The brand can also suffer if the celebrity's behaviour causes a ______.

A press ______ is a short description of a product or event. It is sent to the ______, such as newspapers and radio. It seems more ______ than an advert because it is written like a news article. However, there is no ______ it will be published, and it can become old news quickly. For a small business, PR methods must be realistic because some are too ______.