4.5 Public relations - Quiz

1. Which term describes the activities a business uses to manage how people feel about it and to build a positive image?

Celebrity endorsement

Product placement

Public relations

Press release

2. What is meant by product placement?

A business pays a celebrity to recommend its product to fans

A business sends details of a new product to newspapers and radio

A business pays for its product to be seen in a film or programme

A business pays a newspaper to print an advertisement for its product

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