Answers
Learning about customer trends and the actions of competitors within a particular sector.
Providing information that helps an entrepreneur choose between options such as price, location or product features.
The process of collecting and analysing information about customers, competitors and trends before developing a product.
Understanding how a good or service works well with items that customers can already buy.
Finding out what people think about a product and what they need or want from it.
Using feedback to adapt or improve a good or service before it is launched.
A customer need that is not met because no existing product provides it.
Collecting information so that an enterprise is less likely to make costly mistakes or lose money.