Answers
The combination of product, price, place and promotion used together to sell a product to customers.
The judgement a customer makes about whether what they receive is worth the price paid.
The specific group of customers that a business aims to attract and satisfy with its product.
The impression customers have of a business or its products, created by how it is marketed.
How good customers believe a product is, which the price charged should reflect.
A plan of action that guides how a business reaches its objectives in the market.