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4.6 Selling to the consumer - Match-up

Match-up definitions and answers with key terms and examples. Press submit to check your answers.

Place
Physical channel
Digital channel
E-commerce
E-tailer
Social media marketplace
Online auction site
Download
Footfall
Face to face selling
Website
Market stall


Answers
A retail business that sells its products only or mainly through the internet.
The number of people who walk past or into a shop, which affects the sales made there.
A digital product such as music, software or a game bought and transferred to a device.
Any business transaction that happens online, including buying and selling goods or services.
An internet selling platform where buyers bid on listed items and the highest bid wins.
A method of selling to customers that uses the internet rather than a shop or salesperson.
Selling through an outlet such as a shop, where customers can see and handle the products.
A platform on a social network where individuals and businesses can list and sell items.
A business's own set of online pages that customers visit to view and buy products.
A trading pitch where a trader sells goods to passing customers, often outdoors or under cover.
The element of the marketing mix concerned with where and how a product is sold to customers.
Selling where a salesperson talks directly to the buyer, either in a shop or at the buyer's premises.
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