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4.7 The product lifecycle - Match-up

Match-up definitions and answers with key terms and examples. Press submit to check your answers.

Product lifecycle
Development
Introduction
Growth
Maturity
Decline
Sales data


Answers
The stage at which a product is at its most popular and sales are at their highest
The stage where sales rise quickly as the product becomes popular and more customers buy it
The stages a product passes through over time, from its creation to its removal from the market
Figures showing how many units of a product have been sold over a period of time
The stage when a product is first sold, with low sales and campaigns to raise awareness
The stage before any sales are made, when research is carried out and costs are high
The final stage, when sales fall and the product may be adapted or withdrawn from the market
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