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2.3 Secondary market research sources - Categories

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Advantages and disadvantages of secondary research (round 1 of 4)

Advantages
Disadvantages

Answers
Can include a very large sample size
Not specific to the enterprise's needs
Data may have already been analysed
Information may be out of date
Specialist reports can be costly to buy
Information could be biased
Quick to collect as already gathered
Often free or cheap to access
Wide range of information available
Gathered for a very different purpose
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