Answers
Using imagination to design an eye-catching logo
Coming up with fresh branding ideas
Believing strongly in the product being sold
Being comfortable with changing your mind
Investing savings despite an uncertain outcome
Replacing checkouts with automated systems
Trusting your own judgement on decisions
Finding a better way to carry out a process
Accepting that a new venture may fail
Sketching ideas for a shop window display
Streamlining internal processes to save time
Changing how a whole industry delivers its service
Borrowing money to open a second shop
Showing self-belief when pitching to investors
Making calculated decisions where money could be lost