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4.8 Extension strategies - Guided Learning

Read the revision notes one at a time, with a quick check after each one. Get one wrong and you can look back at the note and try again, then there's a final round of the ones you missed.

  1. Extension strategies
  2. Advertising as an extension strategy
  3. Price changes as an extension strategy
  4. Adding value as an extension strategy
  5. New markets as an extension strategy
  6. New packaging as an extension strategy
  7. Choosing an extension strategy
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