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4.4 Sales promotion techniques - Match-up

Match-up definitions and answers with key terms and examples. Press submit to check your answers.

Discounts
Competitions
Buy one get one free (BOGOF)
Point of sale advertising
Free gifts
Product trials
Loyalty schemes
Sponsorship


Answers
A business pays towards an event, person or team in return for its name being shown.
A temporary reduction in price used to attract customers and boost trade quickly.
Customers sample an item without paying so they can decide whether to buy it.
Programmes that give regular customers points or offers based on how often they shop.
Items given at no cost to encourage a purchase or a subscription.
Promotional stands and displays around a till area that grab the attention of queuing shoppers.
Customers enter for a chance to win a prize, often publicised on packaging and in adverts.
An offer where a customer receives a second identical item without paying anything extra.
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