Full marks6/6
A bitmap is a grid of pixels. Each pixel is one small area of the logo and has a single colour. The width and height of the grid are measured in pixels, so the logo's dimensions tell us how many pixels it contains. Each pixel's colour is stored as a binary value. The number of bits used for each pixel is the colour depth, and with n bits there are 2^n possible values, so 2^n possible colours. For example, 3 bits per pixel would allow 8 colours. The binary values are stored row by row so that the computer can rebuild the grid. A larger grid stores more pixel values, but it can show more detail. More bits per pixel let the logo use more colours, such as the school's colours.
Why: Covers pixels as the smallest areas of a grid (AO1), binary values with colour depth and 2^n colours (AO1), and applies these to the logo's grid and colours (AO2). Sustained and structured, so Level 3.
Some marks4/6
A bitmap is a grid of pixels. Each pixel is a small square with one colour. Each pixel is stored as a binary value. The logo needs a binary value for every pixel, so a bigger logo has more values. More bits per pixel means more colours.
Why: Gives pixels and binary values, with a simple link to the logo's size. Points are mostly independent and not developed into a full discussion, so Level 2.
Some marks1/6
A bitmap image is a grid of pixels. Resolution is the number of colours in the image. Each pixel is stored as a letter, so the logo can use any colour.
Why: One basic point: a bitmap is a grid of pixels. The rest is incorrect: resolution is not the number of colours, and pixel values are stored as binary, not letters.