Client requirements and audience
Media Product Types
The type of product is the client requirement that states which kind of media product is needed. It answers the question: what will be made? You spot it early in a brief because it affects the roles, equipment and production stages that follow.
Common product types
Media product types can include print, video, film, audio and music.
| Product type | What it is | Example |
|---|---|---|
| A physical product you read | A leaflet listing a community pool's opening times | |
| Video | Moving images with sound, made for a screen, often short and for online or broadcast use | A short clip showing how to fix a puncture |
| Film | A narrative production with moving images and sound, such as a short drama made for cinema or a festival | A five-minute drama about a missing dog |
| Audio | A sound-only product | A podcast episode about a school garden |
| Music | Recorded songs or instrumental tracks | An instrumental piece for a dance showcase |
Identifying the product type early stops you planning the wrong kind of work. A poster and a podcast could carry the same message, but they need different roles, equipment and stages, so the product type shapes the whole production.
Practise this
OCR Creative iMedia · Client requirements and audience