Client requirements and audience - Crossword

Clues

1. The group of people that a media product is aimed at. (8)
2. The values and beliefs that guide the way a company works. (5)
3. The reason why a client wants a media product to be made. (7)
4. The amount of time available to complete a project, including deadlines. (9)
5. A category of media product, such as comedy or action. (5)
6. The visual look of a product, often set by brand guidelines. (5)
7. A recurring idea or subject in a media product, such as empowerment. (5)
8. The material included in a media product, such as text, images or audio. (7)
9. Dividing an audience into groups based on shared characteristics. (12)
10. An audience segmentation category based on a person's level of schooling or qualifications. (9)
11. A brief format where a client hires a company to make a specific product. (10)
12. An official, detailed client brief that is often part of a contract. (6)
13. A casual brief with vague requirements, often given by email or in a chat. (8)
14. A brief format where the client and producer agree the requirements together. (10)
15. An audience segmentation category based on how old people are. (3)
16. An audience segmentation category based on whether people are male or female. (6)
17. An audience segmentation category based on where people live. (8)
18. An audience segmentation category based on how people choose to live, such as being vegan. (9)