Answers
The way a client communicates what they want to a producer, before work on the product starts.
An official and detailed set of demands, usually part of a contract, which must be followed closely.
To hire a company or freelancer to create a specific product for an agreed fee.
The kind of media the client wants made, such as print, video, audio or film.
A limit on planning and production, such as the available timescale, the format or the budget.
An agreement reached after both sides discuss and adjust the content, budget or deadline.
A casual, less detailed way of saying what a client wants, often given by email or phone.
Dividing potential consumers into groups that share characteristics, so a product can be aimed precisely.
A spoken discussion where the client explains what they want and both sides can ask questions.
Grouping an audience by how they live, including their habits, values and spending patterns.
Information a client sets out in a document, giving a record that can be checked back against.
Grouping an audience by the kind of job they do, such as teachers or shop workers.
Grouping an audience by the pastimes and subjects they enjoy, such as gaming or cooking.
The particular group of people a media product is designed to appeal to.
The values and beliefs of a company, which its products and marketing should reflect.
The specific things a product must do, include and look like, as set out by the client.
The consistent use of logos, fonts, colours and slogans that identifies a company across its products.
Grouping an audience by how old they are, such as teenagers or people over 40.